Published June 25, 2011 12:35
An Open House was held for Walter Tools for the first time in South Africa, which was very successful. The main objective of the Open House was the marketing of the Walter brands, and its visibility in the South African environment. Product displays, demo tooling, and a live demonstration of the high speed cutters were expected to draw much interest from invited guests. Guests also received a “goody hamper”, containing various promotional items, and literature for various products and industry targeted materials.
On Wednesday, the visitor traffic being expectedly slower, Spectra enhanced the displays, and set up a number of TEC/CCS “play stations”. This disc allows the user to search the entire Walter drilling range within minutes, by submitting the job/application information into the programme. It offers multiple offers, and gives an approximate production cost and is excellently used, but not limited to, the planning process for production and for single applications. A valued tool that is exclusive to the Walter product range!
Thursday was busier for the hosts of the open house and the machines ran the demo tooling throughout the day. This demo, showing turning, parting, grooving, drilling, tapping and milling operations, was well received. This complimented the entire range being promoted. Many customers marvelled at the speeds possible for the high speed milling cutter. Representatives from Machine tool magazines were also invited. Word of mouth worked in our favour as we got progressively busier from Thursday to Friday.
Friday saw Spectra delegates ushering constant customer movement through the open house. All reps as well as the inland and coastal sales managers joined the Technical director of Spectra, who with Walter Exports Manager for South Africa were kept busy throughout the day. Demo was run constantly, and all were impressed with finishes of the product produced.
All-in-all, a very successful open house as attendance was higher than expected and Open House in other areas is also a possiblity. Promotional items very appreciated by all customers that received them, and there was enough literature on all products readily available. The TEC/CCS potential as a marketing tool was explored by customers, and feedback given by customers interviewed was positive, and the aim of the Open House was achieved.